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Content Strategies & communication plans that connect and compound.

I help organizations, nonprofits and public agencies get their story straight, so the people who matter hear it and act.

Let's talk about your communications

The experience behind the strategy

Newsroom trained

Former broadcast journalist (FOX, ABC, CBS) with three decades across radio, TV, print, digital and corporate communications.

Corporate and philanthropic

Led communications for a billion-dollar restaurant brand and helped its founder build a family philanthropy. Now advising nonprofits and public agencies across the Southeast.

Credentialed and on stage

M.S. in Strategic Communications from Purdue. AI in Marketing panelist at Georgia Tech Research Institute ("The Future is HER" / Georgia AIM).

You have a story. Is it the one people and AI are hearing?

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AUDIENCE INTELLIGENCE

Who you need to move, what they believe, where they are, and what they are asking. Motivations, not demographics.

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Content & AI Visibility Audit

We call it The Map: every place your story lives, inventoried and scored, including how search engines and AI assistants retell it. You see the gaps before you spend another dollar.

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THE SYSTEM

Message, channels, owners, measurement, and the AI-enabled workflows that keep it coherent after I leave. Teams stay consistent, ideas spread, and your intellectual property compounds.

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Why WORK WITH Andrea?

I'm Andrea Griffith Girtz, the strategist behind Citrus Impact.

You have many stories to tell, but one narrative to get right. Complexity is my specialty. I work with organizations that have many programs, many audiences, and many channels, and need all of it to add up to one story. Fourteen years in broadcast news taught me how trust is earned in seconds. Then I led communications for a billion-dollar restaurant brand, where my team launched the intranet that held the company together the week the country shut down in March 2020.

I have built communications plans and marketing stacks for regional nonprofits, served as an advisor for a $20M ecommerce company, and worked with a family office to start a foundation.

Today, I sit above the tactical layer. I'm the call you make before you start naming channels. I work with executives to tie communications to organizational strategy and then help build the systems that run it all. And because every organization now communicates to people and to machines, I build them so humans, search engines, and AI assistants retell your story accurately.

Content Strategies & communication plans that connect and compound.