Content Strategies & communication plans that connect and compound.
Content is everything you publish. Strategy connects it to your audience. The right message makes it compound into results.
Content is everything you publish. Strategy connects it to your audience. The right message makes it compound into results.
Find out in 15 minutes. Twenty-four yes-or-no questions show where your content strategy is strong, where it breaks and what to fix first. Then take the AI visibility test to see whether ChatGPT and Google know who you are.

Who you need to move, what they believe, where they are, and what they are asking. Motivations, not demographics.

We call it The Map: every place your story lives, inventoried and scored, including how search engines and AI assistants retell it. You see the gaps before you spend another dollar.

Message, channels, owners, measurement, and the AI-enabled workflows that keep it coherent after I leave. Teams stay consistent, ideas spread, and your intellectual property compounds.
You have many stories to tell, but one narrative to get right. Complexity is my specialty. I work with organizations that have many programs, many audiences, and many channels, and need all of it to add up to one story. Decades as a journalist taught me how trust is earned in seconds. Then I led communications for a billion-dollar restaurant brand, where my team launched the intranet that held the company together the week the country shut down in March 2020.
I have built communications plans and marketing stacks for regional nonprofits, served as an advisor for a $20M ecommerce company, and worked with a family office to start a foundation.
Today, I sit above the tactical layer. I'm the call you make before you start naming channels. I work with executives to tie communications to organizational strategy and then help build the systems that run it all. And because every organization now communicates to people and to machines, I build them so humans, search engines, and AI assistants retell your story accurately.
Citrus Impact is led by Andrea Griffith Girtz, Athens, Georgia.
Copyright © 2026 Citrus Impact - All Rights Reserved.
AI & Analog is my free newsletter. The tactics that worked when your audience was only people don't work when search engines and AI assistants are reading too. Every other week, I share what I'm watching, what leaders should know, and how to reach the people who matter. Short, sourced, free.