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“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.”


Ginni Rometty, Former CEO of IBM

hi. i'm andrea griffith girtz, founder & chief strategist

Let me tell you a story about today's business landscape:

Every day, millions of talented professionals wake up with brilliant ideas, unique solutions, and valuable expertise. But in our hyperconnected world, their voices often get lost in a deafening digital storm. It's like trying to have a conversation in a crowded stadium – even the most compelling messages can get drowned out.


Then came AI – not just as another tech tool, but as a game-changing amplifier. Imagine having a strategic partner that helps you craft messages that cut through the noise, reach the right people, and drive real engagement. Like having a master strategist and a tireless assistant rolled into one, working 24/7 to help you share your story and build your influence.


This is where I come in. I'm not just another AI consultant or communications advisor. I've spent decades in the trenches of storytelling and strategic communication – from breaking news as a television anchor to driving communications strategy as a leader in a multi-billion dollar corporation. I've witnessed and shaped how stories move people to action, build trust, and transform organizations.


What sets me, and Citrus, apart is a unique blend of experience:


I understand the art and science of storytelling from every angle – as a journalist who had seconds to connect viewers with a story, as a media executive who drove strategy, and as a corporate communications VP who translated complex rollouts and ideas into compelling stories that moved both employees and customers to action.


I've been at the forefront of digital transformation, pioneering social media strategies and driving platforms before most businesses understood their potential. Now, I'm doing the same with AI – not just using it, but mastering it as a tool to amplify human creativity and connection.


When you work with me, you're not getting a theoretical approach to communication or a one-size-fits-all AI strategy. You're getting a seasoned communications strategist and storyteller, with a master's in strategic communications and public relations, who can help you:


  • Uncover and articulate your unique story in a way that captures attention and builds trust
  • Develop a strategic narrative that aligns with your goals and resonates with your target audience
  • Leverage AI tools intelligently to amplify your message while maintaining authenticity
  • Build genuine influence that drives results and solves real business problems


In today's world, having a powerful story isn't enough – you need to know how to make it heard. Having AI tools isn't enough – you need to know how to use them strategically. Having business expertise isn't enough – you need to know how to communicate it effectively.


I bring all these elements together, helping you turn your expertise, ideas, and ambitions into influence and impact. 


Whether you're looking to advance your career, grow your business, or transform your organization, I can help you craft and tell your story in a way that makes people listen, care, and act.


Ready to Turn Information into Transformation? Book a Strategy Call.

Let's Talk

About CITRUS

WHY CITRUS?

Citrus fruits are known for being both sweet and sour, and we like to think they represent the duality of technological advancement. 


That's why we created Citrus, a strategic communications consultancy that guides entrepreneurs, leaders, and organizations through the transformative landscape of powerful storytelling enhanced by AI.


The models are evolving fast, and while there are fears associated with the potential impact, this technology is opening doors to possibilities we once thought impossible. To us, that is exciting! 


AI isn't just changing how we work, live, and communicate- it's fundamentally transforming what we can achieve, creating opportunities we've never seen before.


Drawing from more than two decades of pioneering digital transformation and strategic communications initiatives in media and corporate America, we help organizations harness the power of emerging technologies while deepening human connection.


In this new era, success isn't about choosing between human and artificial intelligence—it's about leveraging both to create extraordinary outcomes.

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